The Roaring Twenties in a Bottle
- Geisha's Garden
- Moonlight Ceremony
- Nightfall in the City of Kings
- Saddles of the Silk Road
- Tears on Mystic Sands
- The Color of Air
- The Empress' Kiss
- The Need To Fly
Mystikum takes us on a journey in time, back to the 1920s, the famous « Roaring Twenties».
Once acclaimed as the leading European perfume brand, it took Paris, Berlin and New York by storm.
Nevertheless, in the 1930s and the wars years that followed, Mystikum, too, experienced tragic and turbulent times. The company, originally called «Scherk», was founded by Ludwig Scherk in 1906 in the pharmacy sector and soon established itself as a global brand. From 1911 onwards Scherk put the emphasis on his own production, focusing on just a few very high quality products, for example «Mystikum» in the fragrance and powder segment.
Early on, Scherk recognized the importance of the American market and built up an extensive sales and distribution network accordingly – targeting the North American market and New York especially, where he also operated production facilities from 1923.
Entrepreneur Dr. Peter Henssen bought the rights to Scherk from Unilever and, since 2024, has led the brand to a new golden age. This means not only the rebirth of the iconic «Mystikum» brand but also that its heritage is secured.
It was of prime importance for Henssen to thoughtfully integrate the history of the brand into its new iteration. To this end Henssen maintained close contact with the founder’s granddaughter, Irene-Alice Scherk, well before the brand acquisition. «The old family brand Mystikum is like childhood to me. It’s as if I were standing in the courtyard of our factory again!», says Irene-Alice Scherk. «I grew up with it. And what a great name – Mystikum. Before the war it was world famous – the German Chanel No.5. »
