Les Eaux Primordiales

With Les Eaux Primordiales, Creative Director Arnaud Poulain created a collection that draws subtly on classical haute parfumerie, now practically a relict of the distant past, in a new interpretation for our times.

Should the “old school” reference induce expectations of a crude, prosaic or even outmoded remake, get ready to be pleasantly surprised.

Les Eaux Primordiales offers a whole new perception of perfume in a collection that really “hits the mark”, especially regarding the approach Arnaud takes to his projects.

One gentle sniff and you are immediately catapulted back to days gone by. But the nostalgic feeling soon segues into the impression that something else entirely is at play here. Each individual scent is a work of utter modernity artfully interwoven with the classical inspiration.