Westman Atelier

For years now, I have been following clean beauty developments in decorative cosmetics with keen interest. One thing is clear: the trend is definitely moving away from the mask-like and towards the more natural – that applies to the latest looks, but also increasingly to the products themselves. For more than twenty years, one particular make-up artist has garnered special attention in this regard: Gucci Westman. She has done so much for this pervasive trend that she could rightly lay claim to having started it. With her line Westman Atelier the celebrity make-up artist hands us the key to her natural looks – clean and transparent.

The brilliant career of Gucci Westman really took off with her work as a cover visagiste for Vogue, Allure and W Magazine. Later she created make-up looks for renowned fashion brands for their London and New York Fashion Week shows and she also became a sought-after make-up artist in the film business. Not a few of the current crop of film stars insist on Gucci to get them “ready for my close-up”. Numerous leading ladies, including Gwyneth Paltrow, Anne Hathaway, Reese Witherspoon and Jennifer Aniston, Cameron Diaz and Nicole Kidman, trust in Gucci Westman’s virtuoso make-up artistry and love her “second skin approach to make-up”. In the meantime, many of Gucci Westman’s star clients have also become her personal friends.

Gucci Westman launched her own make-up line Westman Atelier on the market in early 2018. The brand is the result of her conviction to develop luxurious make-up products of uncompromising integrity, made of pure ingredients, for clean, effortless beauty. A standard that many now espouse, at least in theory: the clean beauty make-up segment is currently booming. But, unfortunately, many of these products fall short when it comes to the haptic quality and the actual visual result. I’m referring here to the subtlety of the color palette, the smell of the formulation, functionality, product presentation, and so forth. From my perspective, Westman Atelier is the first “clean” beauty brand that deserves top marks in all categories: the formulations are, in fact, clean; that is, free of immune-compromising substances. The color range is extremely subtle, with an answer for every need. The products are super-stylish and eminently functional.

The luxurious lip color palette LIP SUEDE HUILE DE CERISE is a great example. It contains four sensational pigment-dense, long-lasting color tones enhanced with regenerative treatment substances. From this base palette you can mix any color desired – every day anew, to suit your mood and appearance, all with a single product. No surprise that Westman Atelier quickly made the jump from celebrity insider tip to the exclusive perfumeries – which “naturally” includes us here in Zurich as well. What can I say: we at Spitzenhaus love Westman Atelier, because simply everything about this brand hits the mark. It is a delight to make customers happy every single day with these sophisticated little masterworks.