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Noble Panacea

Programmed Transport and a Revolutionary Sleep Mask

Concept, words and design:
Werner Abt
MASK PICTURE FRONT FULLY OPEN PACK

Anyone with a good grasp of skincare knows that simply because a certain active agent is present in a product doesn’t mean its effect will be felt. How the ingredient is processed, its bioavailability and the mode of administration are all factors that play a decisive role in effectiveness. The dosage is also key: both too little and too much of a substance can interfere with the desired effect. The brand Noble Panacea shows how intelligent active agent transport can be done: with a miniscule vehicle called OSMV™. Noble Panacea is one of THE market newcomers of recent years, and now, with its Exceptional Collection the brand introduces a whole new revolutionary dimension to the luxury skincare segment.

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Laboratory equipment

A mini-machine 10,000 times smaller than a skin cell

After decades of research and thousands of experiments it was the element of chance that finally brought the decisive breakthrough. Soon afterwards the Organic Super Molecular Vessel™ Technology (OSMV) was born. This transport system enables active substances to be released, fresh and concentrated, at a clearly defined spot. In 2016, Sir Fraser Stoddart, founder of Noble Panacea, was even awarded the Nobel Prize for his research. The principal: several active agents are combined on the molecular level and “packaged” in an OSMV™ molecule. They can thus be transported in a precise, controlled manner directly into the cells, where they can then unfold the full force of their effect in a targeted manner. The technology enables even highly sensitive ingredients, such as vitamins, to retain their native potential. This vehicle is 10,000 times smaller than a cell and it increases the effectiveness of active agents many times over. In the case of Noble Panacea specifically, this translates into sustainable regeneration effects never before seen to date.

Sir Fraser BW NP
Nobel Prize winner in chemistry and founder of Noble Panacea: Sir Fraser Stoddart

Three lines, one high standard: clean beauty at its best

The collections The Brilliant and The Absolute each consist of a serum, a moisturizing cream, an eye cream and a night cream. Each line is designed for different specific skin needs. The Absolute is formulated for a more mature skin that yearns for intensive anti-aging care.  I recommend The Brilliant, on the other hand, as a daily hydrating care program that bolsters the natural resistance capabilities of the skin, protecting it from everyday stress and environmental pollution. The third line is called The Exceptional. As the name suggests, it offers a very special care regime.

All products are free of parabens, silicones, mineral oil, aromas and ingredients of animal origin. They are packaged in sealed, single daily dose portions to protect the product from contamination and environmental influences. But not to worry: the packaging, developed in partnership with TerraCycle®, is 100 percent recyclable.

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Noble Panacea Launch Event 2019 - Metropolitan Museum of Art New York

Perfectly orchestrated active substance release overnight

Upon application, most skincare products are completely absorbed into the skin and then quickly display a highly concentrated, intensive burst of effectiveness. But the results then very quickly ebb. The first products of the collection The Exceptional impressively showcase the novel functionality of OSMV™ technology. The Chronobiology Sleep Mask is a unique innovation that spirits you away to new spheres of skincare while you sleep. This high-performance “intelligent” treatment mask supports the natural biorhythm of the skin, working in concert with the skin itself. The mask supplies necessary nutrients and moisture at the ideal moment in the sleep cycle, thus supporting the skin’s own nightly regeneration and self-healing processes. The skin is well and truly transformed, literally overnight. Packaged in little single dose portions, the mask is applied with a brush. For an even deeper effect the substance can then be worked into the skin with a jade sculpture tool. That releases blockages and promotes lymph drainage and microcirculation, giving the complexion an even more radiant glow. What a sublime awakening!

Sir Fraser OMV BW
Model of the OSMV transport molecule
“After decades of research and thousands of experiments it was the element of chance that finally brought the decisive breakthrough. Soon afterwards the Organic Super Molecular Vessel™ Technology (OSMV) was born.”
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NPNOBLEPANACEA Transparent
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