Alpha Keratin Technology
First time in history, haircare products enhanced with human keratin extract in the form of Alpha Keratin 60ku™ are now available. An ethically sourced biotech innovation, this breakthrough substance is “bioidentical”, meaning that our body recognizes the keratin structure as its own, accepts and “pulls” it to where it’s needed to do repair work: smoothing, resurfacing, filling in cracks and mending damage strand for strand as never before possible.
Hair becomes smoother and shinier; volume and vibrancy are significantly increased. This trademark alpha keratin compound is an exclusive ingredient of every Virtue haircare product. 67 % reduction in frizz. After just 4 applications, the hair is dramatically smoother, displays better composition and significantly less frizzy. 95 % reduction of split after 5 applications with the Virtue Split End Serum. Hair damages of each single strands were almost complete recovered.
Focus
HairSplit End Serum
HairHealing Hair Oil
Split End Serum
In the year 2012, a team of biochemists using a new biochemical procedure succeeded in extracting human hair keratin in its purest form. The resulting substance, trademarked as Alpha Keratin 60kuTM, is an astonishing protein, corresponding almost 100 % to the organic human keratin structure of hair and nails – a virtually perfect match that makes this substance so unique.
For the first time, the active ingredient complex can now direct itself to the very spot where it’s needed to fill cracks and gaps, smooth uneven areas and seal broken ends. It not only helps repair existing damage but also protects against future fraying. After just five applications split ends are reduced by 95 %. Alpha Keratin 60kuTM improves the appearance, quality and health of your hair like never before. The product is color-safe and ideal for any hair type.
Healing Hair Oil
Virtue Healing Hair Oil is a mixture of the finest hydrating oils combined with a special repairing protein complex. This multifunctional oil is suitable for all hair types. In just seconds, it repairs damaged hair structure, intensively hydrates and lends your hair smooth suppleness and radiant shine.
