Alpha Keratin Technology
First time in history, haircare products enhanced with human keratin extract in the form of Alpha Keratin 60ku™ are now available. An ethically sourced biotech innovation, this breakthrough substance is “bioidentical”, meaning that our body recognizes the keratin structure as its own, accepts and “pulls” it to where it’s needed to do repair work: smoothing, resurfacing, filling in cracks and mending damage strand for strand as never before possible.
Hair becomes smoother and shinier; volume and vibrancy are significantly increased. This trademark alpha keratin compound is an exclusive ingredient of every Virtue haircare product. 67 % reduction in frizz. After just 4 applications, the hair is dramatically smoother, displays better composition and significantly less frizzy. 95 % reduction of split after 5 applications with the Virtue Split End Serum. Hair damages of each single strands were almost complete recovered.
