LOYA

Is longevity set to be the next big skincare trend after exosomes?

Quite the contrary: longevity is an ongoing, integral component of a holistic lifestyle. It is one of the most fascinating issues currently in the focus of the skincare industry. This development marks a fundamental change in the perception of skincare and what it can achieve. When I first discovered LOYA I knew immediately that this brand follows this changed view with a more consistent vision than many others, thus setting new standards in the field.

The approach of the Swiss band starts with a simple observation that is nonetheless seldom taken seriously: ageing applies to the human being as a whole. Along with the skin, energy levels, mood and inner equilibrium also change over time. LOYA thus combines skincare with emotional wellbeing, two dimensions that the conventional cosmetics industry usually treats as separate entities.

The brand name makes a pithy statement: LOve Your Age – embrace aging in all its aspects and make the best of it in all areas of life. I’m especially enthusiastic about the consistency with which this idea was realized. The LOYA concept is a delightfully different, groundbreaking category of products that offer novel promise.

I’m always particularly interested in the scientific substance behind the philosophy of a brand and the specific promise of its products. In this respect LOYA leaves nothing to be desired. It centers on a dual-action technology comprising two patented systems: MicroBloom™ transports active ingredients deep into the skin and has been proven to double collagen production. HappyFeelBoost™ deploys sensory stimulation that supports emotional balance. The two systems work in tandem, addressing skincare and wellness issues at the same time. Inspired by the Japanese principal of omission LOYA works with stringently selected ingredients free of immunocompromizing substances. Numerous patents are evidence of the brand’s cutting edge scientific development standards and clinically validated studies offer proof of an exceptionally high level of effectiveness – in respect to anti-aging results as well as test subjects’ affirmation of increased wellbeing.