Step into the archive
- Adelphi Sun
- Hera Reigns
- Ianthe Oud
- Liberty Maze
- Tudor
- Vine Thief
- Wild Rosinda
- Zephirine
Can world famous textile designs be translated into congenial fragrance compositions? Yes, exquisitely, in fact, as the world famous department store Liberty has proved with its LBTY. The renowned store in the West End of London – commonly known as Liberty’s – invited leading perfumers to interpret five of its iconic floral patters from various epochs as olfactory artworks. The LBTY collection exudes the aura of 150 years of fine fabrics, 150 years of style-defining prints and 150 years of trading in the finest goods the world has to offer.
Right from the beginning, founder Arthur Lasenby Liberty loved to stir things up. «I was determined not to follow existing fashions, but to create new ones », he once said. In 1875 he launched his dream of creating a department store as a «ship» that would take its customers on a magical journey through realms of traditional handicraft and modern design. To resounding success: after just 18 months he was able to repay the loan that had been extended to him by his future father-in-law. In 1924 the Great Marlborough Street Liberty store was opened in the same building that still houses it today, a magnificent Tudor revivalist structure with three atriums. Arthur Liberty died in 1917, so he did not live to see his original vision become reality.
