Mineral Skincare Make-up
In 1994, Jane Iredale left the entertainment industry for good. From then on, the native Englishwoman and longtime New York resident, devoted herself to her true passion: cosmetics. Her search for the “perfect make-up product” soon led to the realization that the goal could only be achieved with ingredients more pure, “clean” and natural than ever before. It would have to free from parabens, mineral oils, silicones and other immune-compromising substances. With the launch of Jane Iredale Clean Skin Care Make-up, the world’s first clean beauty make-up was born; setting a new standard that would completely revolutionize the market. In the meantime, after over 25 years, the Jane Iredale brand has secured its place as a true icon of the clean beauty make-up trend.
Focus
MakeupProfessional Make-up and Brushes
MakeupPure Mineral Based Make-up
Professional Make-up and Brushes
The Jane Iredale brand stands for a long-lasting mineral make-up that gives the skin treatment effects and allows it to breath. All products are enriched with vitamins and antioxidants. They are free from artificial aromas and preservative and are hypoallergenic. Foundation and primer deliver an even-toned complexion. The mineral powder and liquid make-up versions provide perfect cover and effective UVA/UVB protection via integrated SPF. They are the ideal solution for concealing skin problems. Almost 30 different types of brush made of high-quality materials enable precise and easy application of all products in the line.
Pure Mineral Based Make-up
In 1994, Jane Iredale launched the first skincare make-up on the market. Unique natural ingredients in a mineral basis make this the most effective and technologically cutting-edge make-up in the world – recommended by plastic surgeons, dermatologists and skincare experts. The mineral make-ups are foundation, powder, concealer and sun protection all in one. They can conceal any skin discoloration, and their high concentration of the ingredients titanium dioxide and zinc oxide offer immediate protection from damaging UVA and UVB rays. The Skin Cancer Foundation thus recommends Iredale’s Pure Pressed Base, Dream Tint and Powder-Me SPF as effective UV production. Ultra-modern ingredients deliver outstanding results. All vitamins and antioxidants used are produced according to pharmaceutical guidelines and biologically tested.
