Infiniment Coty Paris

Founded in 1904, over the course of the Belle Epoque, Coty Parfums quickly advanced to become one of the leading perfume manufacturers of its time and was the first European cosmetics brand to open a branch in the United States. Coty was also the first company in the industry to begin systematically blending natural fragrance raw materials with synthetic ingredients. The aim was to amplify the power of nature, so that the fragrance could be perceived in a whole new way. The idea proved successful and Coty thus laid the foundation stone for «modern perfumery».

Now, 120 years after its founding, Coty again prepares to take a longjump into the future: based on the brand’s Molecular Aura innovation Infiniment Coty Paris gives a modern new expression to artistic perfumery that links the past and the present. Taking us on a journey that begins in Paris, we are accompanied through time and space into new spheres – an entirely new fragrance experience.

Infiniment Coty Paris is a groundbreaking innovation: conceptually, but also in terms of technology. The launch of the brand also sees the debut application of Coty’s patented Longevity Technology. This new technology controls the evaporation of fragrance molecules, thus lending each scent its mysterious-subtle aura. Indeed, the novel formulas ensure a uniform release of scent substances for up to thirty hours. The individual scent signature thus remains vivid over an incredibly long timespan, upending the fleeting aspect of the top and heart notes that has defined the expression of fragrances until now. It’s easy to see how this innovation enables fragrances to be perceived in a whole new way and also promotes the wellbeing of the wearer. Furthermore, all perfume formulations are free of immunocompromising ingredients. The fragrances are also extremely skin-friendly, offering the wearer a previously unattainable feel of a «comfortable fit».