A life-long vegan out of deep conviction, Gucci Westman believes that when it comes to creating extraordinary, masterful cosmetic products there should be no contradiction between luxury, effectiveness and purity. All products conform to the “clean beauty” standards defined by the EU. Gucci Westman’s personal pledge is to stick as close to nature as absolutely possible. But she is also adamant that her products ”really work”. When getting the best result means that a synthetic ingredient is unavoidable, the substance will only be deployed with a reliable rating of 100% safe. To achieve the perfect effect, Gucci recommends using her purpose-designed applicator brush.