In 1994, Jane Iredale launched the first skincare make-up on the market. Unique natural ingredients in a mineral basis make this the most effective and technologically cutting-edge make-up in the world – recommended by plastic surgeons, dermatologists and skincare experts. The mineral make-ups are foundation, powder, concealer and sun protection all in one. They can conceal any skin discoloration, and their high concentration of the ingredients titanium dioxide and zinc oxide offer immediate protection from damaging UVA and UVB rays. The Skin Cancer Foundation thus recommends Iredale’s Pure Pressed Base, Dream Tint and Powder-Me SPF as effective UV production. Ultra-modern ingredients deliver outstanding results. All vitamins and antioxidants used are produced according to pharmaceutical guidelines and biologically tested.