Régime des Fleurs

Sublime Botanical Drama, Santa Monica, California

Founders Ezra Wood and Alia Raza describe themselves as fragrance nerds. The collection draws on nature and culture, melding the rich source that is history and art with the wealth of the plant world. The companion eaux de parfum collection Pour Tous is inspired by the “sublime drama of the botanical kingdom” that stirs our senses and ignites our imagination. The five scents present a surprising individuality, subtlety and savvy sophistication. Extremely rare and precious aromatic ingredients in utterly unconventional combinations give a completely new take on scent. These works draw us into their magic realm and hold us captive there.