Cologne-based brand HUMIECKI & GRAEF puts its own twist on fragrance market conventions, rearranging and reinterpreting classic methods of concept development and design. The brand revolves around the core fragrance series co-created by top collaborative noses “Les Christophes” – Christophe Laudamiel and Christof Hornetz. A whole spectrum of human emotions, from fury to folly, served as inspiration for the composition of truly out-of-the-ordinary fragrances. The scents play all the notes on the aroma scale, in unusual chords. In Multiple Rouge, a fragrance about “ecstatic joy on the cusp of sentimentality” we discover a composition including wild red berries, frozen orange and immortelle absolute. In Skarb, a perfume inspired by the masculine melancholy of the “deep Slavic soul”, a progressive interpretation of a woody-spicy fragrance that includes the interplay of lovage, frankincense and musk notes.

The same degree of sensitivity applied to the scent composition has also gone into the carefully detailed visual design of the brand. The flacons design is contemporary elegant-minimalist, with a special signature adaptation for each individual fragrance: the cap and the band around the bottle that bears the name are rendered in different materials, textures and colors for each scent. The HUMIECKI & GRAEF journey takes us through a multitude of inspirations and narratives to the depths our culture.