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Name

ESCENTRIC MOLECULES
by Geza Schön

Kategorie

FRAGRANCE

Text

Escentric Molecules is the brand of perfumer Geza Schön. The Berliner “nose” founded it with the aim of setting new accents in the world of fragrance. His scents are unusual, surprising and bewildering. They do not conform to classic market constraints, and instead put the focus on a single substance and its effect. For Escentric Molecules he created two versions of each fragrance. The “Molecules“ versions are each based on a single synthetic odorant molecule. This is a revolutionary use of aromatic substances and a total departure from the classic fragrance pyramid with head, heart and base notes. The “Escentric“ version takes a flight of olfactory fancy around the same molecule. For this, Schön deploys an unusually high concentration of the base molecule and creates shrewd, minimalist compositions to accompany it. Can a fragrance be revolutionary? This is a truly provocative question. There is much about Escentric Molecules to suggest it can. But the brand has, without question, achieved its goal of setting new accents in the world of fragrance.


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Name

ESCENTRIC MOLECULES
by Geza Schön

Kategorie

FRAGRANCE


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