It took four years of intensive research and a total of 423 trials to arrive at the perfect basis for La Bouche Rouge lipsticks. The Red Serum is a revolutionary lip care, enriched with natural antioxidants and anti-aging active substances. The serum contains no beeswax or animal fats and is free from micro-plastic particles. A patented method is used to micronize the pigments, which are then added to a vegetable oil. This gives the pigment a special radiance, the product is wonderfully to apply and wear and it bonds exceptionally well with the lips. The formulation is absolutely free from immuno-compromising substances such as parabens, silicones and mineral oils – this is critical, because studies show that used regularly, the wearer ingests an amount of product equivalent to three whole lipsticks per year.