A very special lipstick has grown out of the earnest endeavor to reduce plastic waste in the cosmetics industry. Its formula is absolutely free from micro-plastics. It is also sold in a leather case that can be refilled indefinitely. Did you know that the cosmetics industry is the third-largest source of plastic waste (after the automobile and fashion industries)? 82 % of all drinking water worldwide is also tainted. With its new sustainable lipstick project, La Bouche Rouge would like to sensitize consumers, encouraging them to rethink their purchasing behavior when it comes to cosmetic products, and to act more responsibly in general. Since April, 2019 La Bouche Rouge has also supported the Eau Vive project in Togo, which has given 25 communities access to clean drinking water and works to improve hygienic conditions overall.