In 1994, Jane Iredale left the entertainment industry for good. From then on, the native Englishwoman and longtime New York resident, devoted herself to her true passion: cosmetics. Her search for the “perfect make-up product” soon led to the realization that the goal could only be achieved with ingredients more pure, “clean” and natural than ever before. It would have to free from parabens, mineral oils, silicones and other immune-compromising substances. With the launch of Jane Iredale Clean Skin Care Make-up, the world’s first clean beauty make-up was born; setting a new standard that would completely revolutionize the market. In the meantime, after over 25 years, the Jane Iredale brand has secured its place as a true icon of the clean beauty make-up trend.